Guardian Life Wins Bangladesh Business Innovation Award, 2019 in Financial Sector for EasyLife

October 16, 2019

Guardian Life Insurance Limited secures its first ever Business Innovation Award by Bangladesh Innovation Conclave as Honorable Mention in Financial Sector at a gala event held on October 12, 2019 at Le Méridien Dhaka. The company earned this recognition for EasyLife - an app based digital life insurance platform which is the first of its kind in Bangladesh. As the award was aimed to recognize the vibrant community of innovators, the unique platform (EasyLife) of Guardian Life got showcased and rewarded for being a breakthrough product & channel in the financial arena. The app relieves potential customers from intermediaries and allow them to buy insurance policies online & hassle free within just 15 minutes. The app features products like Term Life Insurance (First of its kind in Bangladesh) and Monthly Savings Plan. The app also incorporated Digital Life – The first Digital Loyalty Program that provides attractive discounts at major lifestyle brands and renowned hospitals across the country. Initiated by Bangladesh Innovation Conclave and organized by Bangladesh Brand Forum, over 250 entries vied for the precious awards and after intense scrutiny EasyLife emerged as one the few winners. Managing Director, Mr. M M Monirul Alam; Head of IT, Mr. Abul Kalam Azad and Head of Digital Channel, Mr. Yeasin Arafat received the award on behalf of Guardian Life Insurance Limited from Barrister Nihad Kabir, President, Metropolitan Chamber of Commerce & Industry, Dhaka (MCCI).